Boston, MA - September 10, 2007 - In Germany, September 22 marks the
official opening of Oktoberfest in München -and grand celebration of
life with beer. Many in the US attempt to recreate this experience by
throwing massive festivals with the blind consumption of mass
quantities of beer, but the founders of BeerAdvocate aim to do
something different. Join them as they celebrate Germany's rich beer
culture by exploring a hand-picked selection of German ales & lagers
during Boston's first German Beer Fest!

"German beer tends to get a bad rap in the US. Outside of drinking the
occasional hefeweizen, Oktoberfest, or mass-marketed lager, the range
of German beer is often overlooked by consumers. It deserves more
attention and respect," said Todd Alström, co-founder of BeerAdvocate.

BeerAdvocate's German Beer Fest will feature over 100 different beers
from authentic German brewers and inspired American brewers, in
addition to 19 beers brands imported exclusively for the fest.
Attendees will enjoy a wide-range of styles, including Altbier, Gose,
Kölsch, Weizenbock, Doppelbock, Eisbock, Pilsener, Rauchbier,
Schwarzbier, and of course Oktoberfestbier, amongst others.

To round-off the beer education, author and German beer guru, Horst
Dornbusch will be moderating a discussion panel of industry experts
from Germany and the US, including Johannes Faust (Brauhaus Faust-
Miltenberger), Peter Schneider (Neumarkter Lammsbräu), Lars Dahlhaus
(Privatbrauerei Schwelm), Matthias Neidhart (B. United International),
folk from the Harpoon Brewery-brewers of Sticke Beer, the official
beer of the German Beer Fest-and others.

"Belgian beer is still very popular, extreme beer continues to rage on
as it creeps into the main stream of American craft beer, but
unfortunately German beer has taken a back seat for too long," added
brother and co-founder Jason Alström. "German Beer Fest will educate
and expose attendees to some great options and we pay a little homage
to centuries of German brewing tradition."

The first annual German Beer Fest is organized and hosted by
BeerAdvocate, sponsored by the Harpoon Brewery and Boston's Weekly
Dig, catered by the Sunset Grill & Tap and the Waffle Haus, and held
at The Cyclorama at The Boston Center for the Arts (539 Tremont
Street) on Saturday, September 22 during two-sessions; 1-4:30pm &
6-9:30pm. Tickets are available online or at select ticket outlets for
$40 per session; price includes a tasting cup, beer tastings, fest
guide, and plenty of education.

For more info and to buy tickets:

http://beeradvocate.com/fests/

A portion of the proceeds will benefit the National Parkinson
Foundation in tribute to the late Michael Jackson-the "Most
Influential Beer Writer on Earth"-who passed away on August 30th.

http://beeradvocate.com/news/1085295

About BeerAdvocate (BA)

Founded in 1996 by brothers Jason & Todd Alström, BeerAdvocate.com is
a global, grassroots network, powered by an independent community of
over 125,000 beer enthusiasts and industry professionals who are
dedicated to supporting and promoting beer. In December 2006,
BeerAdvocate magazine was launched and is the only monthly beer
magazine of its kind dedicated to advocating beer through a unique
exploration of beer style, culture, and respect.

http://beeradvocate.com

Respect Beer.

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