Hi Jim, checked out 'Celestial Seasonings' they look pretty cool...
was impressed to see one of the first links in a google search was to
a listing on one of my favourites sites 'Lovemarks' having read the
book www.lovemarks.com - in fact I won a prize on the site for my
enthusiastic comments on Dilmahs plight against commoditization, won a
collectable art print 'Tea Towel'! Yay ) But had a quick browse
through the Celestial Seasonings site too... very fun and colourful...
much like thier blends I guess.

What I'm really hoping to see in the near future, and what I'm really
going to try and promote with my eventual entry into importing and
promoting fine tea is 'Single Estate' and 'Single Region' Tea. Call me
a bit old fashioned but it's a bit like a single malt whiskey opposed
to a blended... I love the purity of knowing where the leaf came from,
the traceable quality of it.

20 Years ago here in NZ we only knew wine as Red, White & Sparkling!
Now we are a country of wine fanatics... every man, woman and her dog
likes to be able to spout their knowledge of the wine regions, the
grapes and which wines they like and dislike...

I want to harness that passion and grow the awareness that tea is just
as sophisticated... it may take another 10 years but it's going to be
a fun task.

Jon )