" wrote on 16 Mar 2007:

BOSTON, MA (March 16, 2007) - BeerAdvocate.com celebrates
100,000 website members this week, making the grassroots network
of beer enthusiasts and industry professionals the largest of
its kind in the world.

What, #2 is 99,999 members? Besides, it's hardly 100,000 members
when two-thirds of them haven't visited in 2007.

"This is a major milestone for beer," added brother and
co-founder, Jason Alström. "When we started over 10 years ago,
few people were using the Internet for beer, let alone using our
website.

You didn't even buy your domain name until May 2000. Maybe that's
the reason?

Throughout 2007, the Alström Bros are preparing to launch
several viral marketing campaigns to raise awareness for beer.

Newsgroup spam, inbox spam... maybe some lite-brites around Boston?

"We can always do more for the industry and its image,"
explained Todd Alström, "and that's what being a BeerAdvocate is
all about."

Yes, your lose-friends-and-alienate-people image is exactly what
the industry needs. Add in your kind, well-spoken, classy wife as
the face of BeerAdvocate, and that's a fantastic package!

Relax, and have a beer!

Witzel