It didn't go over too well w/ the Coors light crowd...

I don't think the proper term for Coors light drinkers is 'crowd'.
Although some believe that 'fluther' is the proper term (as in "a fluther
of jellyfish"), and some prefer 'fesnyng' (as in "a fesnyng of ferrets"),
while others have consigned themselves to the 'lump' bunch (as in "a lump of
toads"), the consensus is that it has appropriately devolved to the
collective noun 'embarassment', as in "an embarassment of Coors light
drinkers."