In spring and early summer 1962, Boh had a sale on quart bottles:
three quarts for $1. That's the equivalent of 8 brew-skis for a buck.
That was cheap, even back then.

I was too poor to afford the senior prom but my crowd could scrape
enough to have a real suds party on prom night. I had to be the
showoff and bolt down my 3 quarts in 5 minutes. Dumbass.

Anyway, needless to say, it was a very wet summer.