among new drinkers, among aging baby boomers and among other Americans
whose tastes are gradually becoming more sophisticated. More and
more,when people kick back with friends and enjoy a drink, they're not
choosing beer.


They're not choosing tasteless swill? Great!


But as the article said:
"If you look at what's growing in the beer industry, it's import and craft
beers. They're higher priced and perceived as luxury products,"

This is nothing but good news.