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Old 10-11-2004, 10:44 PM
Scott T. Jensen
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wrote:
Scott T. Jensen wrote:
What beer brand(s) has a bad boy image? A bad boy image
that its brewery actively promotes. For this discussion, the
beer can be a major label, a micro-brewery label, or one of
those specialty lines (i.e., pseudo micro-brew) by a major
brewery.


Well, just about any malt liquor should fall into that category (well,
maybe you should drop the "boy" and switch to something with less
baggage like "bad dude"). And note that many are made by the big
3.5 (A-B, Miller and Coors, with the not-really-a-brewery Pabst
coming in as the .5)...


Ok, I'll bite. How is Pabst not really a brewery. :-)

...and many of them use a DBA brewery name...


"DBA"???

...so as not to "tarnish" the reputation of their brewery.


I can see this as a possible problem. The risqué TV show isn't X-rated, but
does push the boundaries (let's say something along the lines of lots of
nudity on HBO) thus looking for a brewery that would like one of its beer
brands to associate with the show to help develop/cement its "bad dude"
image.

Scott Jensen
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