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Old 09-11-2004, 05:10 AM
Tom Wolper
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Ronnie H wrote:
Chang Beer is a big selling beer in Thailand. It's strong [about 6.5 per
cent alcohol]; Chang means 'elephant'. I've seen it in bottles and cans but
not draft. There may be a few sales in the UK, but I would guess Chang's
main motive for sponsoring Everton is to raise the beer's profile in
Thailand. The Thais follow English soccer avidly.


Thanks. It just seems like a strange bit of marketing - using a sports team to advertise something that is probably
unavailable in the team's home town and probably unavailable to 95% of the people watching on TV.

Tom W
 

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