"Russ Perry Jr" wrote in message
...

Actually, I'd heard that it was because the phrase "vim & vigor"
implies that alcohol (this beer at least) promotes good health,
and remember, the BATF won't even (unless they've changed their
minds recently) allow calorie counts to be given.

Calorie counts have been allowed for ages. Note the various light beer
advertising over the years.

What you're probably thinking of is that nutrition information, including
calories IIRC, is not allowed on the label.

-STeve