I figured it out. It's a ruse to attract people who hate the salty crap
(even properly prepared and "sliced paper thin to release the full country
flavor") and make them buy it anyway.

I'm betting that enough of them miss the fact that is is cured with 8 cups
of salt and 2 cups of sugar that it works, too.

Refrigeration. It's a good thing.

Why return to the hams of your technologically impoverished forbears?

Do you think they LIKED all that salt?

IT WAS THE ONLY WAY THEY HAD TO PRESERVE MEAT.