I think I have to agree with the other posters. While it is certainly
legitimate to ask how many bottles of wine are on hand in the average
household, I think the answer would be in single digits, and the vast
majority of households would have no use for a wine cellar. I'm not
sure that tells you much. At the far end of the distribution are the
kind of folks who post here. I think I have racking for about 1000
bottles, and they are nearly full.

I think a better way to look at this is to ask, at what point do
consumers begin to want/need a wine cellar? Probably at least a
couple hundred bottles, I would think. Then you could attempt to find
out how many households have that many bottles on hand. There clearly
is a market for wine cellars, but it's a niche market - it's only
going to appeal to a very small segment of society.


Doug