wrote:
On Jul 23, 10:28 am, Warren wrote:
wrote:
I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.
Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"
Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.
Do they really think all consumers are so stupid as to be convinced
Fiji is all good?
Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...

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I agree with you that is how advertising and marketing work. But I
just feel like this campaign is so over the top transparent that it
actually makes me angry that they think no one will remember what they
are shipping and where it is coming from and a green raindrop makes it
all OK. I do not remeber having this gut reaction to a simple ad
before? Almost like I've been insulted personally.

Ha! yep, i understand and agree. It's pretty idiotic. But, and sorry to
repeat myself, people are stupid. They *don't* think about this stuff.
Look at the state of the world today and you can see that if humans
actually gave a damn about anything then all these horrible situations
around the world would not exist. But they don't, and the few of us who
do care can't fix things ourselves. So drink up! Pretend all is well
like everyone else! Because Fiji Water Company LLC signed a 100 year
deal with the Island to bottle it's water, so there are plenty more of
these campaigns to come. *sigh*

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