On May 9, 9:13*am, Sqwertz wrote:
Scott wrote:
Sqwertz wrote:
"l, not -l" wrote:

Yeah! *Maybe Arby's will start selling beef now. *They are located much
closer to me than any Wendy's; if they just sold beef, I'd go there on
occasion.

They have an advertising campaign out right now promoting their new
image. *Something along the lines of "We know we ****ed up before,
so we're going to be better now". *So maybe they'll improve for a
few months, then drop dead again.

They copy that campaign from AOL

It's the same promotion Hardee's did a few years ago.

Hardee's really did improve their food, so it worked. They went from
way below average, to above average. Wendy's is pretty marginal, and
Arby's is near the bottom of the barrel, occupying a position not far
above Rally's/Checkers.
If Arby's wants to improve their food, they need to steal these folks'
model:
http://lionschoice.com/home_index.html

-sw

--Bryan