Richard Neidich wrote:

While I understand this ruling from WTO I do not personally apply it the
same way to wine. But the majority do in the world. And unless there are
treaties and respect given this debate cannot really change minds.

I think most here are missing my point. The way wines are labeled in
the USA works very well to inform the consumer. I feel the way it's
done in France etc. is a limitation to the market. There may very well
be excellent 'Burgundy' style wines made outside the Burgundy region but
marketing conventions make it difficult to gain in the publics eye.
That type of limitation doesn't exist in the USA and I prefer it that way.